Video is one of the most engaging web experiences available, which is why more than 75% of Internet users in Australia, Japan, Germany, India, the U.K., and U.S. watched online videos in Q3 2008 – and the number of people watching videos on is set to explode in the next few years from 563 million in 2008 to 1.8 billion in 2013.

Video views are now surpassing searches performed on the top 5 search engines, according to comScore..

For each top keyword search, there are 16,000 videos vying to appear on Google's first page, but 4.7 million text links vying for the same placement. Forrester Research Blog for Interactive Marketing Professionals, January 2009

There's simply no excuse for anything other than professional produced video. Viewers will no longer offer any forgiveness for something that looks like home movies. And of course, the content itself needs to be engaging, with great presenters and filmed at picture perfect locations.